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Smart
Reader® program has been awarded Superbrands
Malaysia status. The auspicious ceremony was held during the
Franchise
International - Malaysia 2003 Showcase at Putra World Trade
Centre (PWTC),
Kuala Lumpur.
The award was presented by YAB Datuk
Seri Abdullah Hj Ahmad
Badawi,
Prime Minister of Malaysia (then Deputy Prime Minister of Malaysia),
received by Dr. Richard Ong (the CEO of the Smart
Reader® franchiser) and witnessed by Superbrands official.
What Is
Superbrand?
A
Superbrand offers consumers significant emotional and/or physical advantages
over its competitors which (consciously or sub-consciously) consumers want, recognize,
and are willing to pay a premium for.
Who is Superbrands
Malaysia?
Superbrands
Malaysia is an independent arbiter of branding. For nearly a decade, the
Superbrands organization has been promoting the discipline of branding, and pays
tribute to exceptional brands through its
international series of publications.
"The Best of Malaysia for the
World"
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